“The objective of this paper is twofold. First, we make the economic case for mainstreaming Sustainable Capitalism by highlighting the fact that it does not represent a trade-off with profit maximisation but instead actually fosters superior long-term value creation. Second, we recommend five key actions for immediate adoption that will accelerate the mainstreaming of Sustainable Capitalism by 2020:
1. Identify and incorporate risks from stranded assets; 2. Mandate integrated reporting; 3. End the default practice of issuing quarterly earnings guidance; 4. Align compensation structures with long-term sustainable performance; and 5. Encourage long-term investing with loyalty-driven securities.